CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS STRATEGIES
نویسندگان
چکیده
منابع مشابه
Strategies of Knowledge and Customer Relationship Management
In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
متن کاملStrategies of Knowledge and Customer Relationship Management
In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
متن کاملCustomer Relationship Management and Business Intelligence
The electronic commerce (e–commerce) has significantly made changes in customer relationships. The development of nowadays technologies has enabled customers to rapidly and without difficulty collect information regarding to the supply of various products and services. It will make effortless in finding out the most best with highest quality suppliers. The client is able to choose and to decide...
متن کامل“investigating the relationship between knowledge management and customer satisfaction considering to the e-services”
چکیده : این مطالعه تاثیر مدیریت دانش بر رضایتمندی مشتریان با توجه به خدمات الکترونیک در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان را مورد بررسی قرار می دهد. جامعه آماری این تحقیق مدیران، سرپرستان و کارشناسان مشغول به کار در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان بوده که مجموعا 94 نفر می باشند. برای تعیین حداقل نمونه از جدول مورگان استفاده شده است. که با توجه به جدول ...
IT alignment strategies for customer relationship management
a r t i c l e i n f o Keywords: Customer relationship management IT alignment CRM strategy IT infrastructure Customer relationship management (CRM) is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. A CRM strategy involves the entire enterprise and is employed on an ongoing basis. Despite the fact that CRM...
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ژورنال
عنوان ژورنال: International Journal of Organizational Leadership
سال: 2012
ISSN: 2345-6744
DOI: 10.33844/ijol.2012.60210